The Jaja Binksy Atelier Story
In 2017, a small kitten named Jaja was run over outside a house in Franschhoek. He lay injured for nearly two days before someone finally took him to a vet.
For a while it wasn’t clear if he would survive.
But he did.
Jaja grew into a constant companion — always close, always wanting affection.
Years later he began to over-groom and needed to wear a protective vest. Because he wore it every day, the vest slowly evolved from a simple support garment into something more considered.
Jaja Binksy Atelier was created from that need.
A small atelier dedicated to companion apparel, designed for the animals who share our lives — and the people who love them.
Every collection also contributes to Positive +Paws, helping other animals receive the care Jaja once needed.
designed to care
for YOU
to SHARE
Designed to Care
Jaja Binksy Atelier is built around a simple belief —
the animals who share our lives deserve the same care, comfort and attention we give ourselves.
Our companion apparel is designed to bring people and animals into the same story —
a shared language of warmth, comfort and connection.
Collections are released in small editions, inspired by the quiet bond between humans and the companions who stay by our side.
Each collection also contributes to Positive +Paws, supporting animal welfare and giving more animals the chance to receive the care they deserve.
care should be shared
