In 2017, a small kitten named Jaja was run over outside a house in Franschhoek. He lay injured for nearly two days before someone finally took him to a vet.

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For a while it wasn’t clear if he would survive.

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But he did.

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Jaja grew into a constant companion — always close, always wanting affection.

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Years later he began to over-groom and needed to wear a protective vest. Because he wore it every day, the vest slowly evolved from a simple support garment into something more considered.

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Jaja Binksy Atelier was created from that need.

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A small atelier dedicated to companion apparel, designed for the animals who share our lives — and the people who love them.

Every collection also contributes to Positive +Paws, helping other animals receive the care Jaja once needed.